Never together, but always united.
One goes up, the other one down.
A dialogue between city and mountain, transparency and colour.
Escape, remember, drink.
The main idea behind this piece is to commemorate the Catalan funiculars since the very first one in Spain was in Tibidabo, Barcelona, 1901.
It represents the connection between the city and the mountain.
For more information about the creative process, marketing, and packaging, please refer to the following video.